When pursuing a new business venture, it’s tempting to model yourself after other successful businesses. After all you want to have evidence, and confirmation that your business plan is a good one. However, in order to truly succeed as a small company, you’ll need to stand out from the crowd. The best way to do this is to lean into YOU. You have a special gift that the world needs; so don’t be shy about sharing what makes you different. Maybe you’re from a small town and you’re one of the few businesses that manufactures your product locally. That is a great selling point and a reason for customers to choose you. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Maybe you are passionate about the environment, and are committed to using ecological practices and materials. The thing is, you aren’t going to be for everyone. People who want the cheapest stuff they can find, probably aren’t your customers. So don’t try to win at low balling game. Instead win by attracting customers who care about the planet too! Those are your people. And they’ll be happy to pay a little more, knowing that you bring the goods in a way that matches their values.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Sometimes what makes you unique might seem like a bad thing, to you. Like maybe you are a one person show. You don’t need to try to look like a bigger company, by saying “we” when you speak. Lean in to the fact that you are a multi talented, multi tasking, super entrepreneur. People will enjoy seeing how much passion & determination you have! These kinds of things will not only make your business stand out but also help you to attract the right customers for you! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Don’t try to please everyone, or you’ll end up shaving off all the unique things that make your brand, your brand! You know the saying “try to please everyone, and you’ll end up pleasing no one”? Well, its absolutely true in small business!